Apparel Design & Merchandising: Concentration in Merchandising
Bachelor of Science
About this program
The Bachelor of Science in Apparel Design and Merchandising: Concentration in Merchandising helps you understand how fashion moves from concept to customer. You’ll study consumer behavior, buying, retail and marketing in the apparel industry. The program connects fashion to culture, ethics and the environment. You’ll gain skills in trend analysis, planning and communication while learning how to meet the needs of diverse consumers in a global market.
Program Curriculum and Requirements
Program Learning Outcomes
Students will understand and apply knowledge about the roles and functions of various industry sectors in which sewn products are developed, produced, marketed, sold, and consumed, including design, construction, sourcing, manufacturing, marketing, and merchandising processes.
Students will apply theories and research on appearance and behavior, across the lifespan and in diverse communities.
Students will analyze aesthetic expression of dress in relation to historical, socio-cultural, and ecological factors and their relationship to quality of life.
Students will identify, analyze, and evaluate issues of social responsibility and ethical behavior with local and global apparel and textile industries as they relate to historical and current issues.
Students will research, identify, and interpret needs and wants of consumers and how industry processes are applied in order to plan, develop, produce, communicate, and sell product.
Students will use appropriate technology to facilitate critical, creative, quantitative, and qualitative thinking in oral, written, and visual formats to varied audiences.
Students will demonstrate the ability to design, merchandise, and communicate to and for diverse populations.