Marketing in the Digital Economy
Graduate Certificate
About this program
The Graduate Certificate in Marketing in the Digital Economy gives you targeted skills for today’s tech-driven marketing world. You take three graduate courses that cover digital marketing, tech product strategy, and marketing analytics skills. You learn to use data and digital tools to guide marketing decisions. It’s just nine units and works well if you’re moving toward an MBA — or if you want to get a feel for graduate-level marketing first.
Program Curriculum and Requirements
Program Scope
The graduate certificate is available to currently enrolled domestic and international graduate students at SFSU who desire to specialize in marketing, and to members of the community with a 4-year bachelor’s degree and a GPA of 3.0 or higher and a knowledge of principles of marketing as supported by coursework taken within the past seven years.
The Marketing in the Digital Economy Certificate provides students with specialized knowledge and skills to be effective marketers in an evolving technological environment.
Program Learning Outcomes
- Students completing the certificate will have an understanding of the technological environment of marketing and business.
- Students completing the certificate will have knowledge and skills to analyze data and make critical marketing decisions.
- Students completing the certificate will have knowledge of tools and procedures to practice marketing analysis and digital marketing.
Admissions Information
We welcome applications from current matriculated SF State graduate students and non-matriculated post-baccalaureate domestic students interested in the study of marketing in the digital economy.
Current MBA, MSA or MSBA students are not required to apply for admissions into a graduate business certificate program. The requirements can be met while seeking the graduate business degree.
Applications are accepted on a rolling basis with deadlines in May and October.
Ready to apply? Visit the Graduate Students page to get started.
We’re Here to Help
Questions about the program or how to apply? Don’t hesitate to reach out.