Academic Programs

The program provides a basic foundation of business concepts and practices, as well as specialized courses in advertising, retailing, sales management, internet marketing, and marketing research.

The minor program is designed to provide undergraduates with a focused exposure to a particular area of business practice rather than the broad exposure of the General Business Minor. As such, they can provide professional and technical skills needed for entry into specialized business employment for non-business majors or serve as an alternative to a double major for business majors wishing expertise in a second field.

Learn more about the Minor in Marketing.

The MBA is a highly structured (five 800-level courses are predetermined) and broadly based degree designed to prepare students for career opportunities in business firms, non-profit organizations, or governmental agencies. Limited specialization and elective graduate courses, all at the 800 level, should be selected, upon advisement, from the graduate course listing for the Lam Family College of Business.

MBA students who complete the three-course sequence of MKTG 820 Digital Marketing, MKTG 885 Marketing of High-Technology Products and Services, and MKTG 886 Marketing Analytics can apply for this certificate, which provides evidence of specialization on the academic transcript.